Advertisements through various mediums are the day-to-day activity for companies but how to make a difference that can make a sudden impact and have a long term impression on the viewer’s minds is what Guerrilla Marketing is all about.
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What are the Guerrilla Marketing Ideas?
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Guerrilla Marketing is considered to be the best marketing strategy with its unconventional way of advertising and marketing the business. Plus, it is very budget-friendly with creative and intellectual ideas. This concept considers the audience’s current environment and the ongoing trends amongst the target audience and advertises accordingly. Take a look at some of the unique Guerrilla Marketing Ideas at Live Enhanced.
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Some creative Guerrilla Marketing ideas
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One such example is the presence of marketing where taking advantage of surrounding and common elements are the key strategy. McDonald’s took advantage of this and showcased their coffee mug, French fries, dipping sauce and chicken nuggets on the road. This life-sized version of the practical elements felt attractive to give a subtle effect.
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The Guerrilla strategy considers strategies that are out of the box without any time or place limitations. Car animation is one such unconventional strategy adopted by the Copenhagen Zoo. This zoo has specially made their tour bus to have the snake look that attracts the viewer every time it drives past.
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Car brands like BMW have also adopted this strategy and featured their latest launch with the help of a huge hand holding the car. This king-sized promotion had all eyes turned and proved a successful one. The same thing was done by Walmart by showcasing the vegetable on the grocery delivery service car to get attention every time the car passes by.
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Another eye-catching strategy was adopted for the dentist and a poster was hung on the telephone wall. The poster with bold design and colors was successful to stand out and provide business information that was written unconventionally.
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Bus advertising has been one of the favorite strategies with some unique designs and features as this reaches more people. One of these was also adopted by Seattle Mariners to promote with the unique poster on the bus.
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One of the expensive but extremely helpful marketing strategies includes Oreo’s “Oreo Wonder Vault”. This had the Oreo door and opening which, one can obtain a free sample of new Cupcake flavor. This proved to be a great idea to promote the new flavor for the existing brand.
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The idea of Guerrilla marketing is to promote more and more sales with an extreme surprise as the people will remember it for a longer time. This was adopted by the Starita Pizza Academy that solicited and craves to have a delicious pizza with its yummy poster.
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Colors are one of the important features when it comes to attractive advertisements and strategies. This concept proved profitable and made many companies famous all over the world be it a bar or the advertisement on the metro stations that promote a particular brand.
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3D graffiti murals are a great way to showcase the unique identity of the place or the product and to make it viral. The city of Baton Rouge was promoted by this 3D graffiti by street artist Odeith and it was a huge hit and viral for quite some time and recognized as a tourist place.
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Balloons are common among for showcasing a huge feature and that too on a budget. Advertising in front of the showroom about the ongoing sales and discounts with the help of these balloons looks huge and impactful and is sure to increase the sale.
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Huge brands such as Adidas are also in favor of this creative and unique advertising strategy. Imagine all of a sudden you witness the huge king-sized box on the road having the brand logo. You will be surprised and attracted to it and here the work of Guerrilla strategy is completed. Ultimately, that’s the work- to attract and surprise people.
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There is no better way to promote your idea than to go for street marketing or writing slogans. This reaches more people and also proves to be the talk of the town. All thanks to the Guerrilla marketing strategies.
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