It is never a bad idea to let clients know how much you value them. One of the best ways to do this is to send corporate gifts that will truly be appreciated by the recipients.
The great news is that you have plenty of options when it comes to corporate gifts. The challenge lies in choosing the best option to suit each unique client. If you’re struggling with this, we’re here to help with five steps to ensuring you choose the best corporate gifts for your clients:
Read the room
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it is so important that you carefully consider your clients’ values and morals before sending a gift. If the company has a strong environmental ethos, sending plastic items or gifts wrapped in unnecessary packaging will not be well received. You should be looking for corporate gifts online that match each client’s needs and tastes, but most importantly, gifts that don’t clash with their strongest values.
Do they accept Gifts?
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Some companies have strict guidelines and rules on the receipt of gifts. It may be that your client is unable to accept gifts at all under the rules of their organization. Alternatively, it could be the case that only certain gift types are acceptable. By checking their policies, you can ensure that your efforts are well received.
Does your gift idea represent your company?
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Often, corporations can get tempted into going for the cheapest gift supplier or the one that offers the most prominent branding. They forget that the gifts are a physical representation of their values, morals, and business ethos.
Sure, it is important to budget and to capitalise on branding where you can. However, it’s important to keep in mind that branded gifts are seen by more than just the recipients. This means there will be plenty of people judging your business on your gifts alone. Would that make you feel good or bad about your gifts?
Thinking about your offering in this way should encourage you to begin to favor more high-quality, useful options that are tasteful and likely to be valued by any recipient.
Consider giving a WeGift
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A WeGift is a gift that not only benefits the recipient but the gift giver too. Of course, WeGifts can be considered selfish, but there is a place for them in corporate gifting. A third of people think WeGifts are the best gifts because everybody gets to enjoy them.
Why not give a WeGift, like a huge box of donuts, an artisan coffee supply, or a set of cute desk plants? The recipient and their whole office will benefit, and you’ll benefit from impressing your client. It could be a real winner of an idea if you’re looking to impress a lot of people all at once at a single company.
Get (professionally) personal
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Does the client’s Instagram show they love house plants? Maybe a cute little terrarium or baby houseplant could be a great gift. Have you discussed your mutual love of gourmet cheese together during a conference call? Maybe a gift hamper from a local deli could be in order.
A personalized gift, like a branded pen with your client’s initials engraved on it, can be a great idea. However, from time to time, a gift that truly shows you’re paying attention can be impactful if you’re pushing to win that big contract.
With the right thought process, you can give your clients a fantastic corporate gift that makes a great impression, hopefully boosting your business relationships and winning you contract after contract in the future.
