Mobile applications have numerous features that can quickly tempt users. Surprisingly, push notifications are one of them.
Push notifications, when implemented correctly, can increase user engagement by 90%. But, do you know how you can target your mobile users with push notifications for optimal engagement?
Wondering to know?
In this blog, we are here to assist you in targeting mobile users with push notifications for optimal engagement.
Let’s get started.
What Are Push Notifications
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If you are a newbie, it is quite important to know what push notifications are. Well, push notifications are small, timed, and clickable messages that are sent directly to a user’s mobile devices by the browser.
These notifications do not need an email address or any other personal information. The only thing needed is that the user must have been allowed push notifications on the mobile device they use.
Now, it’s time to have a look at the ways that you can follow to target your mobile users with push notifications for engagement.
Ways To Target Mobile Users With Push Notification To Boost Engagement
Because Android push notifications have several advantages that can assist your business to succeed – they are one of the fastest methods to increase user engagement on landing pages.
The following ways will help you to create effective push notifications that catch your mobile users’ attention:
Personalization
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In this information age, personalization is the most important factor. Sending a simple hello message or alerting clients of general news is not the way to go for a successful push notification plan – this will result in several subscriptions rather than a boost to your bottom line.
Segment Your Clients
Users may respond differently to different push notifications, therefore, segmenting your push notification is significant. Consider what your mobile users want, keep track of their purchases, so you can understand their buying habits, and tailor the notifications you send them accordingly.
Recognize The Important Demographics
When it comes to targeting a user base, knowing the key demographics and understanding what works well for a specific audience is critical.
When segmenting your users, it is also important to keep track of their location. There are also some alternatives for segmenting your users like gender, age, interests, history of purchases, and history of browsing.
Use Geofencing Technology
Using location-based services to target mobile users via your app is also a crucial component. Assume you own a restaurant chain with multiple locations.
When users download your app to their devices, they will receive instant notifications about the restaurant’s holiday hours, the kind of food they serve, including new menu items, and discounts or promotions whenever they are within a geofenced area.
Product And Service Promotion
Promote Flash Sales
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Notifications regarding flash sales can entice users to buy something they did not intend to since they are afraid of losing out. People frequently believe that if they do not purchase anything right away, they will miss out on a wonderful offer.
Send push notifications at the right time
It is quite important to send push notifications at the right moment when your users are most likely to view them. Because accurate timing and the proper amount of frequency are two key factors, you should schedule your messages to be delivered according to your subscriber’s time zones.
Also, make sure the system is not sending out notifications for deals that are not active anymore on the website.
Send Actionable And Useful Push Notifications To Your Mobile Users
You must ensure that push notifications are valuable to your users before delivering them. This is important for increasing engagement and retention. Your alerts should notify the user exactly what action they need to take and use a strong call to action to do so.
The CTA should either invite the user to do a specific task or provide you with an update on something the user is interested in. You can also send alerts with a call to action, such as “add to watchlist” for an entertainment app or “check-in now” for a vacation app to show users what they can gain.
Set a Limit On The Number Of Push Notifications
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Keep your iOS push notifications simple and to the point. This is the most effective technique to attract mobile users and encourage them to click on the link provided.
Because many mobile users pull down their push notifications to see only the highlights, information should display on a single line for easier reading.
And if your push notifications are too long, the display will simply cut off a portion of the text, leaving the mobile user unable to grab what you are saying.
So, do not forget to limit the number of push notifications.
Bottom Lines
So, follow the above-mentioned ways as you will get help to improve your strategy by targeting your mobile users more effectively. And to create push notifications, get started using WonderPush. Because this platform offers push notifications for Android and iOS and handles them in real-time.
