Event hosting is an exciting industry to be a part of. You get to help people celebrate the memorable moments in their lives and create new ones. Companies can look to you to help them honor their employees with corporate events. Weddings, birthday parties, graduations, anniversaries, business milestones, and other types of events are a necessary part of life to continue celebrating accomplishments.
As the owner of an event venue, you have a lot of decisions to make. What kind of events will you host? What amenities will you offer? How will you balance the size of the space with the acoustics of the room? How many guests is the optimum number that fills the room or outdoor area without feeling congested? You have to decide what kind of atmosphere to create with your budget.
People who are looking for a place to host their event may be looking for certain things from their chosen venue. If you are hoping to attract more clients to your space, here are a few things that your event venue may be missing.
Outdoor Venues
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Outdoor events are extremely popular, from graduations to weddings to corporate celebrations. When your venue has an outdoor space that is meant to entertain guests on a warm afternoon or evening, there are a few features you should consider adding.
Beautiful Pavilions
Though guests can enjoy the fresh air and sun at an outdoor event, offering some mild shelter to make dining easier or for a rainy day can level up the quality of your outdoor space. Timber pavilions can provide this type of structure while still maintaining a high level of aesthetics in the space. You could place a smaller pavilion that allows for a little more intimacy or a large one to house big groups. These pavilions pair well with intricate gardens and other outdoor features.
Garden Furniture
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Many guests will want to mingle and converse with each other, but everyone needs a break every once in a while. Maybe one of the event planners has been running around and needs to take a load off. Providing some comfortable garden furniture to place throughout the outdoor area gives guests a place to sit back and relax during the event. This can make the venue more accessible for elderly individuals or those who are unable to stand for long periods.
A Water Feature
If you want to create a centerpiece for the outdoor space, or at the very least a beautiful backdrop for photos, then a water feature might be the way to go. This could be an ornately-designed fountain, an artificial stream with small waterfalls, or a little pond with a nearby gazebo. Weddings, anniversary parties, graduations, and other types of events will make great use of this feature with photos to remember the occasion.
Indoor Venues
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For the events that take place in more extreme temperatures or those that require the amenities that come with being inside a building, indoor venues can level up the experience that guests have with these key features.
High-Quality A/V System
Nobody wants to hear constant static during a speech or have the audio fail during a presentation video. This could quickly ruin a great event. Investing in state-of-the-art A/V technology will give your clients peace of mind as they plan the events, knowing that they can rely on the quality of the equipment for a smooth event experience. High-definition screens or projectors, updated speaker systems, and user-friendly interfaces will make your event venue more attractive to potential clients.
Unique Lighting
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Lighting can be one of the most noticeable aspects of an indoor venue. There are plenty of options that you can choose from, but settling for basic lighting may fail to make your space stand out from the rest. String lights, wall uplighting with multiple color options, and unique chandeliers can highlight the space and draw the eye of guests, making them comment on how beautiful the venue looks, which serves both you and your clients well. Invest in unique lighting ideas for your event venue to capture the imagination of your clients.
How Will Your Space Stand Out?
When people look for a venue to host their event, they want to know that their guests will be taken care of and feel comfortable in the space. The purpose of the event may vary, but the goal is always for everyone to enjoy themselves and remember the occasion fondly. The question becomes, how far are you willing to go to provide a unique experience for your clients and their guests?
The more you invest in creating an atmosphere that is both aesthetically pleasing and functional, the better chance you will have of landing more bookings. Try adding some of these unique features to enhance the event experience at your venue.
